The CAN-SPAM Act of 2003 sets national standards and requirements for sending commercial email to consumers. If you are found in violation of the CAN-SPAM Act, you could pay up to $16,000 per each offending email. So you need an agency marketing system that is compliant with these standards.
AgencyBuzz, ITC's digital agency marketing system, includes automatic unsubscribe/bounce handling, SPF, DKIM/domain keys, social media backlinks and web/mobile views so you don't have to worry about violating the CAN-SPAM Act. Your email campaigns will be automatically compliant.