Marketing Blog

Defining Owned, Earned and Paid Media in Agency Marketing
December 15, 2014
Agency owners wear a lot of hats. Marketing is one of many, and you may find it difficult to keep up with all the terms and tactics. Business use owned, earned and paid media in online marketing quite often. Read More
Make Your Insurance Website Worth Your Blood, Sweat and Tears
December 12, 2014
Insurance has become an internet-driven industry as consumers start their search online. Because of this shift, in most instances your website will serve as your agency’s first impression. Read More
Now is the Time: Insurance Website Edition
December 9, 2014
December is here. The world seems consumed by parties, shopping and traveling. After which we round the corner into a new year. What is next? As an insurance agent, you already know… three months of non-stop action. Read More
A Guide to Improving Your Agency Marketing in 2015
December 8, 2014
The holidays are here. Business is slowing down as people shop, spend time with family and enjoy the festivities. It is the perfect time to take a hard look at your agency marketing and determine where you can make improvements. Read More
Converting More Insurance Website Visitors into Leads
December 3, 2014
Online insurance shopping is the cyber version of window shopping. New visitors can go to an insurance agency website, look around and then decide to go elsewhere without requesting a quote or completing a contact form. Read More
How to Destroy Your Insurance Website in 5 Easy Steps
December 1, 2014
Building your insurance agency website is like working through a recipe. The small steps you take can lead to a great end result, but like a recipe there are a lot of places where something can go wrong. Read More
The Easiest Way to Ruin Your Email Marketing Efforts
November 26, 2014
Wouldn’t it be awesome to reach a countless amount of consumers at a low cost with information about your agency? Well, you can! That’s what email marketing is. Read More
10 Things to Blog about on Your Insurance Website in December
November 24, 2014
Traveling to visit family over the holidays? Here are 10 ideas for your agency’s blog and newsletters so you can write your insurance website content in advance and have more time to enjoy the holiday season. Read More
Get the 4-1-1 On Why NAP is Important for Your Insurance Website
November 21, 2014
Your agency’s NAP (name, address and phone number) is an important part of your insurance agency website ranking well in local organic search results because search engines take local data, l... Read More
Masters of Marketing: Back to Basics - Blogging 101
November 20, 2014
In today’s Masters of Marketing webinar, I discussed  when, why and how to  blog for your insurance agency. If you missed it, you can watch the recording here or review the slides below. Read More
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