Marketing Blog

Does Your Insurance Website Cater to Gen X and Gen Y?
January 14, 2015
According to a recent website study*, Generations X and Y are less likely to select the lowest-priced insurance brand compared to the Boomer generation. This is surprising for many. Read More
Google Cheat Sheet to Help Your Digital Agency Marketing Efforts
January 12, 2015
Google offers many products and services to help business owners with their online marketing. Here’s a rundown of the most popular ones and you can use them in your digital agency marketing efforts. Read More
Choosing the Right Photo for Your Insurance Website
January 7, 2015
Photos pack a big punch when it comes to insurance website design. They are the first thing your visitors see and can help convince them to stick around. Read More
Boost Your Insurance Website Design with the 80/20 Rule
January 5, 2015
One of the most cited business rules is the Pareto Principle. The Pareto Principle states that 80 percent of sales come from 20 percent of customers. You should apply this rule to your insurance website design. Read More
2014 in Review – Practicing What We Preach
December 30, 2014
There are a lot of people who talk about how to improve your agency’s online marketing effort. They talk about blogging, email marketing, Facebook, LinkedIn and Twitter as ways to market an agency on the Internet. Read More
10 Things to Blog about on Your Insurance Website in January
December 29, 2014
The winter blues can take a toll on energy and creativity, but that’s no excuse to neglect the content for your insurance agency website. Read More
How to Improve Your Click-Through Rate
December 22, 2014
Open rate statistics don’t do a good job of telling you whether your email marketing campaigns were effective. So if you can’t base strategic decisions on your open rate, what can you base it on? Read More
Apple Maps Rolls Out New Business Listing Portal
December 19, 2014
Recently, Apple created a self-service portal called Apple Maps Connect. Using this new portal, business owners can add or edit their local business listing on Apple Maps. Read More
Masters of Marketing: Common Landing Page Design Mistakes
December 18, 2014
In today’s Masters of Marketing webinar, I discussed some common landing page mistakes and how to correct them. If you missed it, you can watch the recording here or review the slides below.   Read More
Improving Your IWantInsurance.com Profile
December 17, 2014
Agents with a Gold level or above website with Insurance Website Builder get a listing on our lead generation website IWantInsurance.com. IWantInsurance. Read More
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