Marketing Blog

Looking to Sell Your Agency? Technology Can Help.
November 19, 2014
Often I speak to agents looking to grow their agencies with the hope of making more money in the short term. However, every business owner needs an exit plan. Read More
Are Your Insurance Website Colors Sending The Wrong Message?
November 17, 2014
What if I told you color isn’t something pretty or pleasing to the eye? It actually goes much deeper than aesthetics. Color can dramatically affect a person’s mood, feelings and emotions. Read More
10 Social Media Ideas to Encourage Engagement
November 14, 2014
Social media is important for insurance agencies because when used correctly social media as part of your agency marketing plan can help you stay in contact with your clients and reach new people. Read More
It’s Crowded Out There
November 12, 2014
I woke up this morning. Watched the news. Saw four different insurance company ads. To top it off, the local weather was sponsored by a different insurance company. I watched the news for less than 15 minutes. Read More
How Do I Get More Traffic to My Insurance Agency Website?
November 10, 2014
I get this question all the time. Truth is there is no single right answer about how to increase your insurance website traffic. There are different strategies that can work depending on the demogr... Read More
Who is Your Insurance Website Really Built For?
November 7, 2014
It's 2014. Every insurance agency has a website (or should). If this is the norm, asking why an agency has a website shouldn’t matter, right? Wrong. Read More
TL;DR – The Shorter, The Better
November 5, 2014
It’s amazing how paralyzing writer’s block is. But when I get past it, my writing becomes a spigot I can’t turn off. I’m writing a blog entry, and before I know it, I’m on page two. Read More
Is Email Marketing Dead? No, and Here are 15 Reasons Why
November 3, 2014
I hear it daily, “Email marketing is dead and useless. Why aren’t we doing everything via text messaging or social media?” Well, I have my views on text messaging, but I can promi... Read More
To Outsource or Not to Outsource Your Social Media?
October 31, 2014
Social media has woven its way into our culture so much so that if you want to find success marketing your agency online, you cannot afford to ignore it. Outsourcing social media marketing is a debated topic in online marketing. Read More
What to Look For in a Digital Agency Marketing Firm
October 29, 2014
Anytime I am looking to buy something I do my research on the available options and providers. This includes anything from TVs to cars and even third-party services like we offer here at ITC. Read More
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