Marketing Blog

10 Things to Blog about on Your Insurance Website in November
October 27, 2014
‘Tis the season for fresh marketing content. The start of the holiday season is busy for everyone, which is why we’ve gathered up some great ideas for you. Read More
4 Tips for Writing Clear Content for Your Insurance Website
October 24, 2014
First, let’s agree content is important. You only need to look at the changes Google has made to their search algorithm to see how important content is to the success of a website. Read More
Think Hiring a Pro is Expensive? Hire an Amateur
October 22, 2014
Are you looking to update your insurance agency website? If you haven’t already, now is the time. The insurance market has changed; more agencies and carriers are online to take advantage of the growing opportunities. Read More
How to Get Around (Not Provided) in Your Insurance Website Analytics
October 20, 2014
You may have noticed when checking Google Analytics for your insurance agency website that at the top of the list of keywords used to find your website, you see (not provided). Read More
Logo Design 101
October 17, 2014
We have used logos, marks and symbols  for centuries. We’ve used these art forms to identify entities and tell stories.  Read More
Masters of Marketing: Stats That Matter
October 16, 2014
In today’s Masters of Marketing webinar, I explained why understanding your email marketing statistics is just as important as the email marketing campaign itself. Read More
Your Insurance Agency Does Not Need a Mobile App
October 15, 2014
I’m jumping right in on this one. There I said it. Your agency does not need a mobile app.  According to a 2014 Nielsen Research study on smart phone trends, the average user has arou... Read More
The Importance of Data Organization
October 13, 2014
In this second installment of the two-part series on the importance of keeping your contact data up to date, I’ll discuss data organization and the problems with trying to do it manually. Read More
Why Service is Not a Differentiator
October 8, 2014
Why I don’t talk about service. A colleague of mine recently asked me, “What differentiates us from our competition?” My instant thought was to say service. Before I hastily replied, I stopped and thought. Read More
If an Insurance Website Doesn’t Get Traffic, Does It Still Exist?
October 6, 2014
Every effective website has a goal or a purpose. For insurance agency websites, that goal is to convert visitors to your website into a strong lead. Read More
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