Marketing Blog

4 Tips to Help You Write for Your Insurance Website
July 30, 2014
Writing doesn’t come easy to everyone. You may place it at the bottom of your to do list and avoid it as much as possible. Writing effectively for your agency is important to your agency marketing. Read More
The Hard Truth About Social Media
July 28, 2014
Social media is not about lead generation or selling policies. As much as we’d like to use these free tools for selling, that is not what they’re meant for. More importantly, that’s not how consumers use them. Read More
Masters of Marketing: Benefits of a Mobile Website
July 24, 2014
Mobile devices account for 30% of all website traffic. In today's Masters of Marketing webinar, I explained the benefits and tips for mobile website design. If you missed Read More
10 Things to Blog about on Your Insurance Website in August
July 23, 2014
The tail end of summer is often exhausting with long, hot days and post-vacation blues. Luckily, you don’t have to think hard about your agency’s content topics for the month because we’ve done that for you. Read More
Navigating Your Insurance Website: Organization = Better Usability
July 21, 2014
Website navigation menus are one of those website elements people only notice when done poorly. Don’t drive visitors to your insurance agency website only for them to stumble around and leave out of frustration. Read More
How to Stop Spending Money on Simple Changes to Your Insurance Website
July 17, 2014
Content management systems have become a popular option for business owners considering a new website and for good reason. A content management system gives you full control over your content, whic... Read More
3 Worthless Agency Marketing Metrics
July 9, 2014
Brands like to boast about their success in online marketing. Oftentimes, the numbers they are talking about - like web traffic - really don't mean much. Read More
Why the Home Page is Down but Not Out
July 7, 2014
Earlier this year, The New York Times announced in 2013 traffic to their home page was half of what it had been in 2011. In two years their home page had taken a major hit to its influence. Read More
Will Your SEO Campaign Pass Its Physical?
July 3, 2014
Healthy eating and exercise are essential to keeping your body in good working condition. Similarly, a strong SEO plan will keep your agency healthy in terms of web leads and traffic. Read More
Not Getting Many Quote Requests from Your Insurance Website?
July 2, 2014
The secret to a great insurance agency website that helps generate leads for the agency is a good call to action. A call to action (CTA) tells visitors exactly what you want them to do. Read More
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