Marketing Blog

The Long or Short Form Debate
April 29, 2014
Should my agency website have a short form that collects basic contact information or a more complete form that captures more information? This is a question frequently asked by our Insurance Website Builder customers. Read More
Masters of Marketing: Branding Your Landing Pages
April 25, 2014
In yesterday's Masters of Marketing, I went over landing pages and how to design them to match your brand and purpose. You can listen to the recording here or view the slides below. Read More
10 Things to Blog about on Your Insurance Website in May
April 21, 2014
Have you been staring at a blank Word document, taunted by the blinking cursor? It’s hard to write an email newsletter or blog post when you can’t think of a good topic. Read More
Putting Your Best Foot-er Forward: Completing the User Experience
April 15, 2014
Doing a quick search for web design inspirations and ideas, a common theme quickly becomes apparent. Every screenshot focuses on website headers. Naturally, I started to look for something to set all these designs apart. Read More
Insurance Website Builder and AgencyBuzz and the Heartbleed Vulnerability
April 10, 2014
The Heartbleed vulnerability within the open source library OpenSSL (CVE-2014-0160) has received a significant amount of attention this week. Read More
The History of Search Engine Optimization
March 31, 2014
Here are the most important factors affecting search engine optimization over the past two decades: Did you know the first search engines were edited manually, by humans, and not robot spiders? Read More
Masters of Marketing: How to Rank in Google Local
March 27, 2014
In today's Masters of Marketing, I went over local listings, online reviews and how you can build up your online reviews to help your agency appear in local listings. You can listen to the recording here. Read More
The Secret to What Clients Want From Your Insurance Agency Website
March 26, 2014
Websites exist to provide answers to and interact with their target audience. Insurance websites need to charm potential clients while providing service and being helpful to current clients at the same time. Read More
10 Things to Blog about on Your Insurance Website in April
March 24, 2014
April is next week. As you start working on your agency newsletters or blog posts for next months, I’ve put together a list of 10 great ideas to write about to help you get a jump start for next month. Read More
Email Marketing is Changing
March 21, 2014
Email marketing isn't new, and it may not even feel that exciting to a lot of marketers anymore. We've been using it for years to keep in touch with and maintain relationships with customers - so it's lost a little of it's luster. Read More
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