Marketing Blog

10 Cozy Content Ideas for February
January 30, 2017
February is a short month. Well, most of the time. That means there is less time to do what usually needs to get done every month. Not to worry, though. Read More
Don’t Focus On Keywords. Focus On This Instead.
January 25, 2017
How do you measure SEO success? If your answer is keyword rankings, you’re selling yourself short. It’s true SEO is about improving your agency’s search visibility. Read More
Have You Googled Your Insurance Agency?
January 23, 2017
A long time ago, I wrote a blog answering this question. Although a few things have remained the same, SEO has changed drastically since then.  Read More
Masters of Marketing - Blogging Step-by-Step
January 19, 2017
In the January 2017 edition of Masters of Marketing, SEO Coordinator Darmini Kara explained there's a lot more to blogging than you think. Read More
What Top Insurance Agencies Know About Websites (That You Don’t)
January 18, 2017
Let’s take a walk down memory lane. Remember dial-up? In the early to mid ‘90s, high speed internet was nonexistent.  Web design was also in its infancy. Websites were basic to allow for slow connection speeds. Read More
Unlinked Mentions: What They Are and How to Use Them
January 16, 2017
Perhaps you've partnered with a local business in the community. They mentioned your agency on the Partners page of their website. But, they didn't link back to yours. Read More
5 Reasons to NOT Attend #AgentCon17
January 11, 2017
What is ITC Agent Conference? (Or, as we call it on social media #AgentCon17.) It’s a two-day event for insurance agents who want to learn, compete and grow in today’s market. When: April 20-21, 2017 Read More
Create a Compelling Subject Line in 4 Steps
January 9, 2017
The number one question I get asked is, “What should I write for my subject line?” The answer is more complex than you think. The subject line is the primary reason your emails get opened or deleted. Read More
Blogging: Step by Step
January 6, 2017
As an SEO coordinator, I am constantly encouraging agents to blog. This is one of the most important aspects of online marketing.  But why is this? Read More
How Storytelling Can Improve Your Insurance Website
January 4, 2017
If you want to your agency website to compete online, you’ll need relevant content on it. This is a statement we make repeatedly at ITC. Consumers expect relevant content as they shop online, be it your website or Amazon. Read More
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