Marketing Blog

How to Write an Optimized Blog Post
March 30, 2010
Keyword phrases (kp) are the most important elements of SEO. Insurance Website Builder customers can log in to the administration console to blog on their website. Read More
How to Optimize Your SEO Settings
March 29, 2010
This information should be entered in the SEO Settings section of the administration console. Watch a video on how to optimize your SEO settings for your Insurance Website Builder website. Page Title Read More
Off-Site Optimization
March 26, 2010
One of the two main components of SEO is off-site optimization. Off-site optimization involves putting links on other websites to your own website, otherwise known as backlinking or inbound links. Read More
On-Site Optimization
March 25, 2010
One of the two main components of SEO is on-site optimization.  This involves optimizing your site by using keyword phrases both in the source code and the content of your website. Read More
Does My Agency Need a Website?
March 22, 2010
A website is essentially a giant billboard where people can get information about your agency, not just potential customers, but your current customers also. Read More
5 Ways to Increase Website Referrals
March 16, 2010
With 73% of insurance consumers using the Internet to research auto insurance last year, increasing your ability to be found online is a critical component to compete in today’s environment. Read More
Growing an Insurance Agency with Interactive Marketing
January 19, 2010
Consumers have been subjected to one-size-fits-all marketing campaigns for decades through traditional marketing efforts such as television, radio, telemarketing, and yellow page ads. Read More
Bridging Generational Gaps

An annual review of equipment needs, staff performance, marketing objectives and so forth are all essential analyses to keep an insurance agency performing at its peak. Read More
5 Strategic Steps to Increase Visitors to Your Website
October 29, 2009
73% of consumers research their auto insurance online.1 Getting a favorable presence with the search engines, such as Google or Yahoo, is essential to reach this large segment of the market. Read More
Insurance Agents & Twitter?
October 22, 2009
Outbound marketing efforts are becoming easier for consumers to block. For instance, with the release of TIVO, consumers no longer have to sit through TV commercials, do-not-call lists impede telemarketing efforts, and so on. Read More
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