Marketing Blog

Timeline is Coming To Your Agency's Facebook Page: What to Expect
February 29, 2012
Last fall Facebook introduced a big change to personal profiles... a new profile layout called Timeline. This morning Facebook officially announced that Timeline will now be available to brand pages. Read More
The Consumer Decision Journey
February 28, 2012
The simple, most important goal of marketing to your insurance customers is to reach them at the moments that most influence their buying decisions. Read More
6 Local Business Directories You Can't Ignore
February 27, 2012
1. Google Local: This is the big dog of all local business directories. If you aren't listed here, you're throwing away money and missing out on potential customers. Read More
22 Ideas for Compelling Content When You've Got Writer's Block
February 24, 2012
Everyone gets writer's block at some point. So how do you write blog posts when you don't know what to write? Here's a great infographic with 22 ideas to break out of that writer's block and create compelling content. Read More
Twitter Reaches 500 Million Registered Users
February 23, 2012
Twitter exceeded 500 million users registered and keeps growing with 10 new users per second, according to the tracking website TwopCharts.com. Even though Twitter has not yet confirmed the number, Twopcharts. Read More
Today is the Day
February 22, 2012
Most content is shared on Wednesday mornings. This infographic from AddThis displays just how 1.2 billion users have found a way to share 10 million ideas. Effectively. The next idea someone shares should be yours. Read More
Why Anchor Text is Important
February 21, 2012
What is anchor text? Anchor text is the part of the hyperlink that seen by a visitor on a website (the clickable text).  For this example, the html code will be www.website. Read More
5 Reasons Why Your Business Should Have a Facebook Page
February 15, 2012
Many people start using Facebook to connect with old friends, but business owners have wondered why they should create a Facebook Page and many times they don’t realize that Facebook gives th... Read More
Writing an Effective Email: The Difference in Formal and Informal Writing

Discerning whether an email correspondence is formal or informal is an important step in writing an effective email marketing piece. The etiquette is different for each type of email. Read More
Top 7 Tips for Effective Customer Testimonials
February 14, 2012
Posting customer testimonials on your website is a great way to let prospects learn more about you and your agency. However, care must be taken to make these testimonials valid and compelling to potential customers. Read More
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