Marketing Blog

You’re Closed on July 4th. So What?
June 29, 2016
One of the biggest email marketing mistakes I see insurance agencies make is sending too many emails.  When you excessively send emails you run the risk of your recipients unsubscribing. Read More
Refresh Your Content With 10 Cool Ideas for July
June 27, 2016
The first day of the summer solstice has come and gone. It’s getting hot.  The kids are becoming bored. Parents might be going a little stir crazy.  Read More
The Cost of Insurance Website Traffic
June 22, 2016
When I talk to agents about their websites, the conversation always turns to traffic. I commonly hear complaints about not getting enough traffic. Read More
5 Lessons from the Newsroom for Insurance Agencies That Want to Be Successful
June 20, 2016
“A successful independent insurance agency is like a TV newsroom.” You probably won’t see that quote on any refrigerator magnets, but it’s the truth. How do I know? Read More
Masters of Marketing - Behavioral and Situational Email Marketing for Different Age Ranges
June 16, 2016
In June's Masters of Marketing webinar, Heather Galloway, AgencyBuzz Coordinator, discussed behavioral and situational marketing strategies. Read More
Content Curation 101 for the Busy Insurance Agent
June 15, 2016
Useful, thoughtful content will always do well online. But, it’s okay if you aren’t churning out amazing, high-value content week after week.  Here’s a little secret about content. Read More
Top 7 Ways to Keep Visitors on Your Insurance Website
June 13, 2016
A good insurance agency website attracts quality traffic and encourages people to stay. The longer your visitors stay, the more they get to know you. This familiarity makes them more likely to convert into a lead. Read More
Making the Move From Flash
June 8, 2016
Designers have used Flash to build beautiful website designs with impressive functionality for years. (We’ve used it in our insurance website designs.)  Last year came some rumblings about the end of Flash. Read More
10 Places to Get Content Ideas for Your Blog
June 6, 2016
“How do I know what to write about in my blog?”  This is something we hear almost on a daily basis.  It can be daunting staring at a blank screen. Read More
Location, Location, Location: Location Pages for Your Insurance Agency
June 1, 2016
There are a lot of reasons why you would pick a certain city or neighborhood for your agency’s office. For example, most agencies pick their office location based on the clients they want.  Read More
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