Marketing Blog

Best and Worst Colors for Conversion-Centered CTA Buttons
November 18, 2015
In a previous blog post, I talked about how call to actions (CTAs) can help you get more quotes on your website. I went over the design, visibility and location. Read More
How to Create an Email Newsletter That Doesn’t Suck
November 16, 2015
Email newsletters are a great way to stay in front of your clients while building brand loyalty. It’s an important part of your agency marketing plan. Read More
Year End Insurance Website Wind Down
November 11, 2015
As the end of the year approaches, your website has seen some wear and tear. Now is a good time to check your insurance agency website so you head into the New Year with fewer worries.  Read More
Blogging is the Life Blood of Online Marketing
November 9, 2015
By Darmini Kara and John Dessommes Blogging can play a big role in the online visibility your insurance website. Which is why it surprised us to read an article on big data in the October 2015 iss... Read More
You’ve Only Got Seconds to Keep Insurance Website Visitors
November 4, 2015
One in three people spend 15 seconds or less on a website. During this time, they decide whether to continue or go on to the next search result. The same goes for your insurance agency website.  Read More
Social Media: How Often is Too Often
November 2, 2015
We’ve written many times about the benefits of social media. It can drive traffic to your insurance agency website and increase your brand awareness. Sometimes, it can even produce referrals.  Read More
7 Steps to Optimizing Images for SEO
October 28, 2015
Adding images to your insurance agency website pages whenever possible is a must. They add flair and interest. And when optimized correctly, they can even help increase your website traffic.  Read More
Ring in the Holidays with These 10 Blogging Ideas for November!
October 26, 2015
The start of the holiday season is an exciting time for many people across the country. But don’t forget about the importance of safety.  As the fall and winter seasons arrive, there are new risks to discuss. Read More
Goodbye Skeuomorphism, Hello Flat and Material Design
October 21, 2015
Like all things in life, trends come and go. The same goes for website designs. Today, design trends are moving away from skeuomorphism design. Instead, we’re moving towards flat and material design concepts. Read More
Back Away from the Purchased Email Lists
October 19, 2015
A purchased email list can cause a lot of damage to your email marketing efforts. The negative effects are usually only realized when it’s too late. Like when bounces flood your inbox. Read More
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