Marketing Blog

Spare Me Spam: Keeping Your Emails Out of the Spam Folder
December 21, 2015
Using email marketing is a smart move for insurance agencies with a large contact list. It’s cheap. It works. It helps build those all-important relationships. Read More
Masters of Marketing -- Techniques to Make Your Website More Effective
December 17, 2015
In today’s Masters of Marketing Webinar, I discussed the many different techniques you can use to make your insurance agency website more effective. Read More
Be the Answer: Navigating Your Insurance Agency Website Through A Machine-Driven Search Landscape
December 16, 2015
“Come with me if you want to live.” This line from The Terminator illustrates the conflict between self-aware machines and humanity. Today, artificial intelligence helps Google return more accurate search results. Read More
How to Stick to Your Agency Marketing Budget
December 14, 2015
I remember the first time I put together a marketing budget. I did not feel ready for the task. I was overwhelmed at the thought of dictating how much my company at the time was going to spend. Read More
3 Easy SEO Tasks You Can Do Right Now to Increase Traffic
December 9, 2015
You got an insurance agency website to help bring in more leads and grow your agency. It looks great and is live on the Internet. But, it’s not attracting the visitors or leads you expected.  Read More
How to Make Your Insurance Agency Website More Effective
December 7, 2015
Having an online presence is a necessity for running a successful insurance agency. Since everyone has a website nowadays, the challenge is standing out from the crowd. Read More
Why is My Insurance Website Not on the First Page of Google?
December 2, 2015
This is the million dollar question.  Every insurance agency with a digital marketing strategy wants to be on page one of Google. Think about the number of insurance agencies within the city limits of your office. Read More
Heat Up Your Content With These 10 Blogging Ideas for December
November 30, 2015
‘Tis the season for staying toasty by the fireplace. Keeping your agency’s content sizzling hot can capture the attention of clients and prospects. In case you indulge in too much egg nog, here are 10 ideas. Read More
How the Shakeup of Google+ Affects Your Insurance Agency Website
November 23, 2015
Your agency’s Google+ page was a great way to improve your local search rankings. We blogged about it before.  Last week, Google announced a redesign to its social networking website. Read More
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketing Strategy
November 19, 2015
Getting your insurance agency website to appear in search engine results can boost both traffic to the website and your agency’s revenue. Read More
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