Marketing Blog

Marketing Smackdown: Email vs. Text Messaging
January 8, 2013
Some people are saying email marketing is dead. That it's being replaced by text messaging. And to a certain extent, they may be right. But I also think they're wrong, and here's why. Read More
9 Mistakes to Avoid Making on Facebook
January 3, 2013
You've decided to use Facebook as a way to connect and engage with your customers online. There are many great things you can do on Facebook: share a side of your agency your customers don't normal... Read More
2013 Predictions – Insurance Agency Marketing
December 31, 2012
In 2012, ITC continued our pledge of helping insurance agents grow and succeed with their agencies through constant upgrades to our products: Insurance Website Builder, AgencyBuzz, TurboRater, and InsurancePro. Read More
AgencyBuzz, Creating More Buzz for Your Agency in 2012
December 28, 2012
The AgencyBuzz online marketing system saw some phenomenal new features get released in 2012. These features are helping AgencyBuzz become the central online marketing tool for agents nationwide. Read More
Looking Back at Insurance Website Builder in 2012

One of the advantages of using the Insurance Website Builder online marketing system is the fact that our users receive new features and upgrades automatically. Read More
Masters of Marketing - Search Engine Success: Videos
December 27, 2012
This month's Masters of Marketing webinar discussed how videos can help your insurance agency marketing, including how they can help improve with your SEO when embedded on your website. Read More
5 Website Mistakes to Avoid
December 19, 2012
If you're thinking about updating your current insurance website, or getting your first website, in the new year, there are some mistakes you definitely want to avoid. 1.  Forgetting the mobile version of your website Read More
Creating a Partner Page the Right Way
December 14, 2012
Over the years, I have seen multiple interpretations of partner or trusted professional pages. Most of them get the point across but they are more often than not just a list of partners and some contact information. Read More
Q&A on Increasing Visibility and Awareness for Your New ITC Website
December 12, 2012
Q: Now that I have my new ITC website, what is the next step for me to provide offsite visibility and exposure? A: Make sure that you add your new website to all the following: Agency business cards Read More
4 Tips for Building Relationships on Social Media

Social media has many uses: driving traffic to your website, promoting your agency and services, sharing insurance information and knowledge, and increasing your online visibility. Read More
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