Marketing Blog

Inbound Marketing vs Outbound Marketing
February 6, 2013
Marketing is changing. Now, I know that’s easy to say, but every day there are more and more studies done on the two different types of marketing. Read More
What is Keyword Research?
February 5, 2013
Articles on search engine optimization often talk about keyword research (or keyword analysis). But what exactly is it? Keyword research is the process of identifying which keywords or keyword ... Read More
What is Facebook EdgeRank?
February 1, 2013
The first thing that someone sees when they log into Facebook is the newsfeed. The newsfeed is compiled of status updates, photos, RSVPs, and many other things. Read More
Improving Conversion Rates with Landing Pages
January 31, 2013
You’re doing well if your subscribers are opening and reading your marketing emails. But, are you losing their interest when they click your call to action saying “Get a Quote Now&rdquo... Read More
Website Smackdown : Insurance Website Builder vs. WordPress
January 30, 2013
You have many options for your insurance agency website. A common question agents ask me is whether they should use WordPress (or a similar content management system) for their website or go with a... Read More
Masters of Marketing: Integrating Your Online and Offline Marketing
January 29, 2013
There are a large percentage of agencies who are missing out on the full benefit of their marketing efforts because they are not integrating their offline activities with their online presence. Read More
Why You Should Inventory Your Digital Agency Marketing

Once a year you should take an inventory of your digital marketing resources, assets, and anything else you use to connect with your customers online. Read More
A Hit Parade of Twitter Mistakes
January 22, 2013
If you're new to using social media for business and still trying to figure out how Twitter works, you can easily end up spending too much time on the social network. It's also easy to make mistakes that could cost you followers. Read More
Questions to Ask Yourself Before You Hit Publish on Your Next Blog Post
January 15, 2013
Have you started blogging? Whether you've been blogging for years or are thinking about finally giving it the old college try this year, there are a few questions you should ask yourself before you publish each post you write. Read More
Using distribution lists for email marketing? You’re doing it wrong
January 10, 2013
Recently, I talked with a prospective (now) customer about how many distribution lists AgencyBuzz supports. I asked about his current email marketing strategy and why a large amount of mailing lists was important to him. Read More
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