Marketing Blog

Selling Value Insurance with Price-based Marketing
October 15, 2012
The holidays are approaching. The time for sales, door busters, and insane pricing is upon us. It reminds me of last year when I wanted a new TV. Holiday discounted prices finally caused me to act and get rid of my old TV. Read More
Where to Look for Great Content Ideas for Your Blog
October 9, 2012
We talk a lot about blogging here on the ITC Marketing Blog. For good reason as it plays an important role in adding fresh content to your website, which search engines love, and promoting your age... Read More
16 Questions Your Insurance Website Must Answer
October 2, 2012
You only have three seconds to convince website visitors to stay on your website. If you don't make a good first impression, they will not hesitate to leave and never come back. Read More
Masters of Marketing: How to Create Effective Landing Pages
September 27, 2012
Our latest Masters of Marketing webinar talks about when and how to use landing pages. Click below to see the presentation.  If you would like to join us every fourth Thursday of the month at 12:00 p. Read More
How Social Media Has Changed How Your Customers Think
September 25, 2012
The world has changed dramatically in the last seven years or so. In large part thanks to social media. And it's not just about the technology. Read More
The Magic Number
September 24, 2012
I’m asked all the time “How often should I send marketing emails to my subscribers?” The answer to this question, however, really depends on your agency’s specialty as well as your sales personality. Read More
8 Reasons Why Social Media Isn't Working For You
September 17, 2012
Social media has been talked about a lot these past few years as the marketing strategy you must be using. If you're not seeing the results you would like, you're not alone. Read More
Email Marketing and the Art of War
September 12, 2012
Thinking of email marketing as a battle is not really that far off.  Effective email marketing requires strategy, technique, the element of surprise and above all else achieving your goal of h... Read More
How to Build a Following for your Email and Social Media
September 10, 2012
A growing number of consumers prefer electronic communication over phone calls or face-to-face. Do you know what your customers prefer? If you are not communicating with them via the methods they p... Read More
Getting Social Via Email
September 5, 2012
No matter what you may have heard, email is not dead. In fact, those who use it effectively can create a personal channel to deliver their brand right to their client’s inbox. Read More
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