Marketing Blog

Top 5 Frequently Asked Questions During An Insurance Agency Website Consultation
September 16, 2015
During my website consultations with agents, I get a lot of questions. And from my experience, every question is a good question when designing your insurance agency website. Read More
4 Reasons Why Having a Responsive Site is Not Always Better
September 14, 2015
Responsive web design (RWD) is a web design approach that adapts the layout of a website across a wide range of devices like computer screens, mobile phones and tablets. RWD has been around for few years now. Read More
How a Marketing Expert Can Help Your Insurance Agency
September 9, 2015
We provide marketing services and expertise to insurance agents. So, the topic of this post may not surprise you. Of course we advocate for hiring marketing experts. Read More
To HTTPS or Not to HTTPS – That is The Question
September 4, 2015
You may have heard recently about the potential connection between HTTPS secure websites and better SEO rankings as opposed to standard HTTP websites. Read More
It May be Time to Upgrade Your Insurance Website Design
August 31, 2015
There has been a lot of talk about Flash and websites nowadays. Mainly because web browsers have become firmer about using the latest version of Flash player. Read More
How Google’s Local Search Display Changes Impact Your Insurance Website Marketing Strategy
August 26, 2015
If you’ve entered a search on Google recently, you might have noticed that the layout of the results page has changed. In particular, the local listings — a section of results for nearb... Read More
Fall into Autumn with These 10 Blogging Ideas for September!
August 24, 2015
Have you noticed a slight chill in the evening air? The turning of the seasons means that it’s time to move away from writing about sunscreen and hot cars. Read More
Masters of Marketing -- Strong Call to Actions and Hierarchy
August 20, 2015
In this month's Masters of Marketing webinar, I discussed the importance of strong call to actions and hierarchy. If you missed it, you can watch the recording here or review the slides below.  Read More
Avoiding Common Insurance Website Pet Peeves
August 19, 2015
We’ve all been there—clicking on a link with anticipation, only to be let down by what loads onto your screen because the website is subpar. Read More
By The Numbers: Email Marketing
August 17, 2015
In 2014, approximately 4.2 billion people had an email address. By 2018, Retargeting.com believes that number will jump to just over 5 billion. Read More
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