Marketing Blog

Why Your Insurance Agency Needs a Drip Campaign
July 13, 2015
There’s a new sheriff in town in the land of email marketing and it’s the drip campaign. But don’t be afraid of its unusual title. Read More
How Your Insurance Website May Scare Away Your Potential Clients
July 6, 2015
More than half of first-time visitors will spend only 15 seconds or less on a website before they decide to go elsewhere. Because of this, you only have a brief window to capture a potential client... Read More
Why Your Insurance Agency Needs Millennial Marketing
July 1, 2015
“The times they are a changin’.” – Bob Dylan Old marketing tactics – like yellow page ads and direct mail pieces – don’t work the way they used to. Read More
Blogging 101: How to Write a Blog Post
June 29, 2015
When I put off starting a new project, often it is not because I don’t want to do it. I procrastinate because either I’m not sure where to start or I worry I may not do it well. Read More
Heat up Your Agency’s Content with These 10 Blogging Ideas for July!
June 24, 2015
It’s easy to forget about work when your mind is filled with visions of being poolside during the summer months. But before it is time for vacation, you need to take care of the content for your insurance agency website. Read More
Why Duplicate Content is Bad for SEO
June 22, 2015
The content on your insurance agency website is vital to getting your site noticed by people and search engines. Whether it’s for your blog, landing pages or product pages, your content is wh... Read More
Masters of Marketing -- Blogging for SEO
June 18, 2015
In today’s Masters of Marketing webinar, I discussed how blogging can help increase you website traffic and maximize your search engine optimization (SEO) efforts. Read More
The Truth about Flash in Insurance Website Design
June 17, 2015
For years we’ve created beautiful insurance website designs with impressive animations and functionality with the help of Flash. Flash is capable of creating incredible website features. Read More
8 Ways to Make the Most of Your Agency Marketing Strategy
June 15, 2015
Part of marketing is not only getting your name out to prospects but also coming up with new ideas and strategies. But, that doesn’t mean you have to create a long, elaborate scheme. Read More
10 Insurance Website Design Terms You Need to Know
June 10, 2015
When building your insurance agency website, you might hear a lot of technical jargon. It’s easy to get lost. It can be hard to stay up to date on the latest terms and definitions. Read More
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