Marketing Blog

6 Ways to Improve Your Subject Line
June 8, 2015
The subject line of an email is often the last thought when creating a marketing email. But, it can be the difference between a prospect opening the email or sending it straight to the trash folder.  Read More
SEO Terms You Need to Know for Your Insurance Website
June 3, 2015
Have you ever talked to your search engine optimization (SEO) coordinator and walked away scratching your head because of the jargon? I am going to explain some of the most common SEO terms because... Read More
When Should I Schedule My Marketing Emails?
June 1, 2015
Email marketing is a fast, easy and efficient way to reach prospects and clients. 2.5 billion people have an email address, which makes email marketing a smart, simple way to expand your client base. Read More
Celebrate Summer with These 10 Blogging Ideas for June!
May 26, 2015
Summer is almost here! With warmer weather and family vacations on the brain, it may be hard to focus on fresh content ideas. Before heading out of town, use these 10 ideas to write some content fo... Read More
Masters of Marketing -- Mobile Website Best Practices
May 21, 2015
In today’s Masters of Marketing webinar, I discussed why every insurance agency needs a mobile website. If you missed it, you can watch the recording here or review the slides below.  Read More
Can Email and Print Newsletters Be Used Together?
May 20, 2015
It’s no secret that newsletters, whether emailed or printed, are a good marketing tactic to have. As an independent agent, newsletters allow you to stay in contact with your clients. But which is better? Read More
RE: Is Responsive Web Design for My Agency?
May 18, 2015
Ethan Marcotte coined the term responsive web design in 2010. It has gradually become the new norm for web design, and it seems everyone is hooked. Read More
Long Tail Keywords: What Are They Good For?
May 15, 2015
To optimize your insurance website for search engines, you focus on keywords and use them in your website content. There are two types of keywords: head keywords and long tail keywords. Read More
3 Benefits to Hiring Outside Digital Agency Marketing Help
May 11, 2015
Dealing with the high demands of being an independent insurance agent can be a lot to handle.  You’re processing quotes, handling phones calls, servicing policies and running your agency. Read More
We Redesigned Our Website. Here’s Why.
May 8, 2015
Welcome to the new GetITC.com! We recently launched a new design on this website. We didn’t do it because there was anything wrong with our previous website. It was a good website. It looked good. Read More
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