Marketing Blog

Why You Should Be Doing Local Search Marketing
April 1, 2015
Recently, a longtime industry friend asked me if we could help with their online agency marketing initiatives. We discussed the benefits of each agency marketing strategy. Some of the numbers I came up with surprised even me. Read More
Why Agency Marketing Fails
March 30, 2015
What constitutes agency marketing failure or success? For each agency the answer could be different. One agency may consider two leads a week from its insurance website a marketing success. Read More
April Showers Bring 10 New Blogging Ideas
March 27, 2015
April is sure to come with a few rainy days. This is a great opportunity to make a cup of tea and work on your agency marketing content. To give you a jumpstart, here are 10 ideas for your agency&r... Read More
Stop Being an Intermediary
March 25, 2015
A few weeks ago I attended LeadsCon in Las Vegas. LeadsCon is a convention for lead sellers and buyers. They came from various industries, including mortgage, cash checking, education, and insurance. Read More
How Cover Photos Can Expand Your Social Media Reach
March 23, 2015
The cover photo is the first thing people see on your agency’s social media pages.   When used effectively like the example above, it can help you spread your message, get mo... Read More
Boost Your Insurance Website’s SEO by Applying Paid Search Principles
March 20, 2015
It is well known that SEO can improve your insurance agency website visibility. But, have you ever thought about paid search (also known as pay-per-click advertising)?  Read More
Masters of Marketing -- 5 Things to Look Out for in Google Webmaster Tools
March 19, 2015
In today’s Masters of Marketing webinar, I discussed the five items in Google Webmaster Tools your agency should know about. If you missed it, you can watch the recording here or review the slides below. Read More
Help! I Have a Blank Social Media Calendar
March 16, 2015
In my last post, I shared how to pick the best social media calendar for your agency and why you should experiment with posting times. (Download our free blank template or the 2015 template. Read More
The Future of Email Marketing: Part 3
March 13, 2015
In Part 1 of our three-part series on The Future of Email Marketing we discussed four trends that will change email marketing. In Part 2, we talked about six factors that can affect your agency’s email marketing. Read More
Stop Blogging, Tweeting and Sharing
March 11, 2015
Okay, I committed a sin of online content development. I used a click bait headline. Of course I don’t want you to stop all your content marketing efforts. I just want you to stop some of it. Read More
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