Marketing Blog

Let’s Get Visual: Using Images to Engage Your Audience
August 12, 2015
Social media is a great way to not only stay in touch with your clients and potential clients but also to engage with them. Today, one of the most effective ways to engage your followers and fans is by using visual content. Read More
5 Ways to Freshen Up Your Insurance Agency’s About Us Page
August 10, 2015
The power of your About Us page on your insurance agency website is undeniable.  When a potential client looks over your website, this is the page that can help sway his or hers decision to re... Read More
What is Marketing and Why Does It Matter?
August 5, 2015
I’m a marketing geek. When I read a magazine, I pay as much attention to the ads as I do the articles. I see a great billboard or promotional email, I’m thinking about how I can use a similar idea for ITC. Read More
5 Step Customer Service Process
August 3, 2015
Studies show acquiring new customers can be five to seven times more expensive than keeping your current customers. By using this five-step process, you will be able to provide excellent customer s... Read More
Off-Site Optimization for 2015
July 29, 2015
One of the first blogs I wrote for ITC back in 2010 was about off-site optimization. A lot has changed since then. So, I thought it was time to revisit the topic and give you some off-site optimiza... Read More
Choosing the Right Insurance Website Design Template
July 27, 2015
When building an insurance agency website, there are several things you want to consider in order to get the best site for you. You have to think about the cost, the design, the time frame and much more. Read More
How to Optimize Your Agency's Social Media Posts
July 22, 2015
Do you use Twitter, Facebook or Google+ for your insurance agency? Are your posts getting any engagement? If not, are you wondering how to get noticed? Read More
No Sweat! Try These 10 Blogging Ideas for August!
July 20, 2015
Coming up with fresh content for your agency month after month is a tough task. This is especially true during the summer when there’s so much to do. So, why not let us do the grunt work for you? Read More
Masters of Marketing -- The Ins and Outs of Managing Your Agency’s Email Marketing
July 16, 2015
In this month's Masters of Marketing webinar, I discussed the ins and outs of email marketing. If you missed it, you can watch the recording here or review the slides below.  Read More
5 Insurance Agency Social Media Myths You Should Ignore
July 15, 2015
Social media is one of the most effective communication channels today. With over 1.9 billion Facebook users, 236 million Twitter users, 296 million on LinkedIn and 300 million active on Google+, y... Read More
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