Marketing Blog

Google Analytics Metrics You Should Be Monitoring
September 13, 2013
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Read More
What is a Brand?
September 9, 2013
The marketing term brand is not all that different from the symbol livestock owners use to distinguish their animals as their own. The word brand comes from the Old Norse word brandr, which means to burn. Read More
3 Questions to Ask About Your Insurance Website Design
August 30, 2013
Starting on your insurance website design can be tricky. You may have a lot of ideas or you might not be sure what you should focus on. When creating your website, ask yourself these important questions. Read More
Be a Better Email Marketer
August 29, 2013
I get asked all the time “what’s the one thing you can recommend to me to improve my email marketing campaigns?” The answer is different based on the type of campaigns y... Read More
Why SEO is Essential for Your Agency

Once upon a time, you posted a flyer on the bulletin board at the local library, and that was your advertising. As long as your flyer was on top of the pile, your agency would get calls from people looking for insurance. Read More
Is Your Insurance Website A One-Stoplight Town?
August 26, 2013
Some insurance  websites are like major cities. They have highways that bring in lots of traffic and have pages of fresh, informative content to serve and satisfy a big community. Read More
Masters of Marketing: AgencyBuzz Tips and Tricks
August 23, 2013
On August 22 we held a webinar where I showed the ins and outs of AgencyBuzz. This in-depth review will help those looking for more information about the workings of AgencyBuzz.  Read More
How to Get Your Business Listing Ranked Higher in Google+ Local
August 16, 2013
A great way to increase your insurance website’s traffic is having it show in Google+ Local. Google+ Local, formally known as Google Places, helps people find businesses and share information about them. Read More
How Fonts Impact Your Insurance Website
August 14, 2013
Font selection can really make or break the design of your website. The Insurance Website Builder system gives you freedom and flexibility in terms of font selection. Read More
Easy Tips to a Great Insurance Website Blog
August 12, 2013
Do you have to be a great writer to be a great blogger? Truthfully, good writing can make a difference. That said, there are some easy writing techniques that can have a big impact on the quality of your blog posts. Read More
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