Marketing Blog

How to Interpret Your Google Analytics Report
June 14, 2013
You’ve set up Google Analytics for your insurance website and are bombarded with all different kinds of statistics and numbers. How do you get started interpreting what they mean for your site? Read More
Writing for the Web
June 11, 2013
Once again, we visit the idea of content for your website. It’s important. Some would say it’s king. There are plenty of tips, tricks, and guidelines when it comes to getting ideas for ... Read More
Proven Ways to Advertise Your Insurance Website
May 24, 2013
What do you do when you want to be noticed? Advertise! It’s the tried-and-true way to increase consumer awareness. I know what you’re thinking - that can be pricey! Read More
5 Tips to Becoming a Mobile Marketing Guru
May 23, 2013
Have you considered using mobile marketing to connect your agency with your customers and prospects? The good news is that mobile marketing is not any more complex than social media or email marketing. Read More
Six Things You Need to Know About Your Website’s Bounce Rate
May 17, 2013
One of the most important statistics from Google Analytics is your bounce rate. You can gauge the effectiveness of your site as well as what online marketing strategies are driving traffic to your pages from this percentage. Read More
ITC Marketing Crash Course

Instead of a brand new blog, we put together a list of popular blogs we have had over the past couple years and compiled a list for you! So, without further ado… Blogging Read More
Simple Content Changes to Help Boost SEO Efforts
May 10, 2013
We’ve said it over and over again; when it comes to Search Engine Optimization, Content is King. While there are many different arguments and opinions for what plays the largest role in a que... Read More
Building a Prospect's Decision Momentum (Overcoming Diminishing Intent)
May 6, 2013
You have to eat right and exercise to lose weight. You have to build that new fence. Your company needs a new website. You need to get a life insurance policy that requires an exam. Read More
How to Create an Effective Call to Action on Your Website
April 23, 2013
In these times of sensory overload, it is easy to block out incoming messages. It seems like everything is trying to get our attention; from automatic alerts on our cell phones, pop-up ads that cra... Read More
Google Plus Local Listings and Organic Results: Can They Co-Exist?
April 19, 2013
So your Google Plus Local (GPL) and organic results once appeared on the 1st page of Google and now they don't? What happened? It now looks like GPL results now cannibalizes the organic results, but only if the URL is the same. Read More
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