Marketing Blog

3 Reasons to Get Help With Your Agency Marketing
August 6, 2013
There are books and courses you can take to learn more about marketing so you can do it yourself. But if you don't truly dedicate yourself to learning the art and the science of marketing, then hir... Read More
Top Five Questions You Need to Answer on Your Website
July 31, 2013
Consumers are looking for information when they visit your insurance agency website. The information they are searching for can vary, but below are core questions you need to be able to answer on y... Read More
How the Four Ps of Marketing Apply to Your Insurance Agency
July 30, 2013
As any marketing student can tell you, the four Ps in the marketing mix are product, price, placement and promotion. Typically, when talking about the four Ps in marketing class, the discussion is ... Read More
Masters of Marketing: Get 'em, Keep 'em, Close 'em
July 26, 2013
Our July 26th Masters of Marketing webinar was led by Stephanie, Darmini and Jennifer from the Insurance Website Builder and AgencyBuzz teams.  Read More
How to Write for Your Insurance Website
July 24, 2013
We talk a lot about how important content is for your website and its SEO. By making sure your insurance website has unique content, you will tell your online visitors what makes your agency different from your competition. Read More
AgencyBuzz Now Offers Clerical Content in Content Library
July 22, 2013
As you may know, the AgencyBuzz content library is updated each month with insurance specific content that our agents can use to create newsletters and promotional emails. Read More
What is Email Segmentation?
July 17, 2013
Once upon a time, back when email was first around, marketers would send email to their whole list. This was called an email blast or batch-and-blast. And it was very effective. Read More
Part 2: Your Site Was Penalized by Penguin 2.0... What Now?
July 15, 2013
Time to De-Optimize Just like you optimize something, you can de-optimize something. Hopefully you kept a list of websites where you have built backlinks. Read More
Part 1: What is Penguin 2.0?
July 8, 2013
According to the Internet, there are an infinite number of phobias that exist in the world. Any object, idea, thought or expression can be classified as a phobia. Today, we are just going to talk about one phobia. Read More
Stop! Don't Design Your Website Until You Answer These Key Questions
July 2, 2013
Since the first website was published in 1991, website design has evolved. Websites that were once single column, text-based pages (or an online brochure, if you would rather) have evolved into web... Read More
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