Marketing Blog

How Your Insurance Website is Losing Money on Google
March 11, 2013
Or more accurately, how to lose money by not being on Google. It's simple to lose money by not ranking in Google's search results... don't invest in SEO. When you have a few minutes, conduct an experiment. Read More
5 More Annoying Social Media Behaviors
March 5, 2013
In posts earlier this year, I talked about mistakes you can make on social media that were specific to Facebook and Twitter. Here are five more annoying behaviors that would be a mistake to make... Read More
Microdata, an Important Update to Your Website, That No One Will Ever See
March 4, 2013
In previous posts I have mentioned that search engines are becoming smarter. They are no longer looking for backlinks to determine your website’s content relevancy. They are looking at the content itself. Read More
Masters of Marketing - Website Foundations
February 28, 2013
This month's Masters of Marketing webinar discussed a website's foundation, including the features and pages that an agency needs to have on its insurance website. Read More
Busting 3 Facebook Myths
February 25, 2013
Social media is surrounded by many myths. Facebook, the largest social network with more than 1 billion users, is no exception. Here are a few of the biggest Facebook myths. Myth 1: Marketing on Facebook is free. Read More
Why Buying Followers is a Waste of Money
February 22, 2013
When agents begin marketing their agency via social media, they tend to focus on the quantity of likes and followers as opposed to the quality of those likes and follows. Read More
The Evolution of Marketing
February 21, 2013
Here at ITC we are constantly researching ways to improve the services that we offer. In order to market effectively you have to continuously measure and tweak your plan due to the change in consumer needs and changing technology. Read More
How Retention Rate is Misleading Your Agency
February 20, 2013
One of the things I see all the time when it comes to agency marketing and agency health is a reliance on the blanket retention rate. A high retention rate is good, while a low retention rate is bad. Read More
Marketing Tips for LinkedIn
February 18, 2013
The third social network of what many consider to be the big three, LinkedIn may not be as popular as Facebook or Twitter, but it has its own niche as the social network for business. Read More
4 Areas to Audit on Your Insurance Website
February 11, 2013
Your website is your agency online. For some visitors it will be their first impression of your agency. For others it will be their only impression. Read More
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