Marketing Blog

You Had Me at Your Welcome Email
April 18, 2013
Your welcome email is the hook to the beginning of what will hopefully be a long and fulfilling conversation with a potential customer and shouldn’t be taken for granted. Read More
How to get people to not open your marketing emails
April 17, 2013
There are lots of blogs about making your emails stand out in a crowded inbox, which is important and you should read those blogs. There are not many that address what drives your customers crazy when it comes to email. Read More
How to Prepare for Facebook's Graph Search

Facebook has announced the creation of Facebook Graph Search. Graph Search is Facebook’s latest search feature that helps users find connections to people and places. Read More
When Insurance Marketing Automation Goes Wrong
April 16, 2013
When the news broke about the Boston marathon bombings, everyone’s hearts here at ITC sank. While watching the videos online, one of the most amazing things I saw was that people were running... Read More
Incorporating SMS Marketing into your Marketing Strategy
April 15, 2013
Let’s say you wanted to send out a message or a coupon to a current customer and wanted the highest open rate possible. How would you do that? Read More
How to Cross-Sell Using Email Marketing
April 8, 2013
If your agency offers multiple lines of coverage then e-mail marketing can be used to cross-sell your other lines of business very easily. For example, if you sign on a new auto customer, you can b... Read More
4 Reasons Why Insurance Agents Need Email Marketing
April 5, 2013
A 2011 study showed that consumers are happy to receive marketing emails if the content is valuable and relevant to them. Your clients and prospects likely see their insurance needs as valuable and... Read More
How to Create an Insurance Agency Marketing Plan
March 25, 2013
A marketing plan is the set of objectives, strategies and tactics that make up your marketing activities designed to achieve your financial goals. But don't let that definition intimidate you. Read More
Mobile Internet Access is on the Rise
March 19, 2013
The next time you walk into a restaurant, store, mall or airport, take a look around. How many people are on their phones or tablets? How people access the Internet is changing, and it’s changing fast. Read More
5 Myths of Digital Insurance Marketing
March 18, 2013
For some insurance agents, online marketing is a mythical concept. It's hard to understand and some see it as a waste of time. However, it is not just a passing fad. Read More
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